![]() We learned that listening too closely to customers wasn’t always the best approach-customers tell you what they want, but that’s no promise they will buy when the time comes. ![]() But it lacked anything interesting to grab the attention of customers. The product proved to be incredibly stable, and was easier to use than ever. With Office 2000, we found we had tilted too far to the enterprise side. In fact, we often felt doing what was good for enterprise was the opposite of doing what was good for individual end users. That meant doing features business users required, not just snappy personal productivity features that demonstrated well. After the release of Office 97 (the product that introduced Clippy, that helpful assistant that was criticized at the time, but was in fact well ahead of its time), the Office team, which by then I was leading, began the transition to building a product more suited to the enterprise. In fact, for the first 10 years of my time at the company, starting in 1989, Microsoft was decidedly and almost entirely dependent on retail sales-selling one copy of Office or Windows (with a new PC) at a time at stores now long forgotten, such as CompUSA, Egghead Software, or Computer City. Microsoft was not always an enterprise company.
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